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About Cartoscope

Cartoscope directors first commenced their mapping business in 1969. In 1988 the company diversified into tourism publishing and now have a proud record of service to the public and industry. Cartoscope publish over two million maps and guides each year and the number continues to grow with the coverage expanding along the eastern coast of Australia and to selected inland regions of New South Wales.

The major benefit of Cartoscope products lies in the maps. These differ from most other maps in that they carry more information which is of value to the tourist, such as picnic spots, museums, national parks, lookouts, boat ramps, golf courses, petrol & gas stations and caravan parks to mention a few.

Cartoscope are experts in all aspects of tourism publishing. Cartoscope has won 6 NSW Awards for Excellence in Tourism, 3 in the category of Media and 3 in General Tourism Services.

Cartoscope supports a sustainable and environmentally friendly approach to running our business. All the paper utilised in the printing of our maps is FSC certified by the Forestry Stewardship Council. This means it comes from well managed forests and other controlled sources. Cartoscope's delivery truck runs on LPG and we have a recycling program for all our office waste including two worm farms. Cartoscope sponsors free ads for wildlife rescue groups on all of our maps as well as publishing environmental information advising map users of some steps they can take to reduce carbon emissions.


Privacy Policy

General

This Privacy Statement is made on behalf of Cartoscope Pty Ltd and all references to "Cartoscope", "we", "us", or "our" in this statement are references to Cartoscope Pty Ltd (ABN 19 001 838 982).

Cartoscope is subject to the NSW Privacy and Personal Information Protection Act 1998 ("the Act") and the Privacy Act 1988 (Cth). Cartoscope's Privacy Code of Practice produced in accordance with section 31 of the Act indicates how we will comply with the Information Protection Principles (IPPs) in the Act and any modifications to the IPPs as they apply.

This Privacy Statement governs the collection, storage, use, access and disposal of data including all personal information obtained and tells you how we collect your personal information when you visit http://www.geomaps.com.au and what we do with it.

This Privacy Statement does not apply to linked websites that are not our sites.

Cartoscope Pty Ltd may revise these terms at any time. Use of this website is subject to the revised terms.

Data Collection

If you submit information to Cartoscope using an electronic form or application or by sending an email we collect that information and use it only for the services that you wish to be provided with.

We won't sell or give our customer lists to third parties for promotions independent of Cartoscope.

Browsing any web-site generates a trail of the pages that are visited, and the time apparently spent displaying each page.

When you visit our site, our servers may record the following information for statistical purposes:

  • the user's server (IP) address and machine name
  • the date and time of visit to the site
  • the pages accessed and documents downloaded
  • the number of bytes transmitted and received for each request
  • the address of the referring page visited
  • search terms used
  • the type of browser used

We examine this information to determine the traffic through the server, and to specific pages or applications, and in order to deliver better services.

No attempt will be made to identify users or their browsing activities except in the unlikely event of an investigation, where a law enforcement agency may exercise a warrant to inspect server logs.

Cartoscope Pty Ltd does not distribute unsolicited emails or promotions as a result of information gained through this web site. You may be asked to supply your email or postal address for us to send information to you in the future, but we understand the importance you attach to information that identifies you (your 'personal information') and want to help you protect it. We want you to be able to deal with us in full confidence that your personal information will only be dealt with by us and that it will be held securely.

Cookies

A cookie is a piece of data stored on the user's computer tied to information about the user.

Our websites do not use cookies to collect personal information.

Once a user closes the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time.

It is possible to disable the accepting of cookies on your computer by simply un-checking the "accept cookies" option in your web browser.

Computer and Network Security

Cartoscope adopts a number of security measures to protect information from unauthorised access to its computer systems which include:

  • access control for authorised users such as user passwords and screen saver passwords
  • limiting access to shared network drives to authorised staff
  • virus checking
  • specialised IT support to deal with security risk

User Feedback

We seek feedback from our users in order to improve the service offered by our site. Your feedback is welcome.

If you have any comments or suggestions regarding our website or this privacy statement please contact us.

How we organised this project

Under the conditions of the $1 for $1 TQUAL grant Cartoscope received for the Geotourism map and website of NSW, the company is obliged to share what we have learnt, so that others might benefit from our experience.

Background

Cartoscope applied for a $1 for $1 grant of $41,474.40 from TQUAL making a total project budget of $82,948.80. Being cartographers, we were in an unusual position of having geological experience and contacts from our early careers working for the exploration and mining industry. We also had many years of experience in tourism publishing with the company producing around 2.5 million free to user maps and guides per annum.

This gave us a tremendous head start when it came to this project. We could get the geological information and editing prepared for a very reasonable price as we were able to engage contacts from the mining industry who were semi retired or willing to work on very economical rates. As a result the budget for geological information was only $30,000 ex GST which works out to only $300 per site.

Cartography

Cartoscope was also lucky to have in-house cartographers and were able to produce the map for around $14,000. As we have tourist maps covering NSW, we were in the position of having up-to-date regional information for the map at no extra cost.

The Geological Sites

As far as visiting sites and photos of sites is concerned, one of the directors is a professional photographer and both directors having a lifetime interest in geology had visited many of the sites or knew about them. Every site was visited except Lake Peery Mound Springs which were flooded for the whole term of the project and Mt Oxley near Bourke, where we sought information from the land owner and photos from the Geological Survey of NSW. Many of the sites were visited whilst the directors were in the regions working on Cartoscope's existing tourist map projects so no cost was charged to the project and all the others were visited whilst on holidays or on weekends on our own time. This provided us with up-to-date information and photos of each site and we were able to verify information and check safety.

As a consequence, we undertook some monumental walks. For example to the top of Mount Yulludunida in the Kaputar National Park, 4 hours return, very steep, very hot and when we got to the top, the weather changed and it hailed on us. The walk was to the top of Mt Gulaga/Dromedary near Narooma on the South Coast was very long and exhausting but beautiful. And the walk to the Blue Cirque Lake from Charlotte Pass was a very long pull uphill, but well worth the effort. And of course there were many others which often required much trudging around looking for a particular outcrop or a safe track. Some areas we did not include because we considered them too unsafe for the public to visit as they had open shafts or were difficult to access. We left out fossil sites, unless they were in a museum or on a rock platform where the waves would eventually destroy them, as we did not want to be responsible for the public chipping off fossils and taking them home.

Many of the interesting geological sites were located in National Parks so our first priority at the beginning of the project was to gain the co-operation of National Parks & Wildlife Service (NPWS). They agreed to allow us to feature sites in the parks and to vet our work on those sites and we gave them sponsorship in return. We were very conscious that many of the sites were sacred or important to aboriginal people and NPWS ensured that we gave appropriate information when this occurred. Two sites run by Aboriginal Elders' boards and NPWS were checked by the elders to ensure they were happy with the exposure.

At the beginning of the project we contacted all landholders where sites were to be featured to get their approval. No approval - no site. We brainstormed together with the Geological Consultants McElroy Bryan Geological Services and listed about 70 possible geological sites. We approached Geological Society of Australia Inc and asked them to place a note in their newsletter asking for suggested sites. We received a few good suggestions as a result of this. Over time various people suggested additional sites or we came across them when researching something else. We ended up with 100 sites (and a few more to add later). Included in these there are three sites on private land and in each case the owners were all keen to have the exposure.

Design & checking

The map surrounds and reverse side was designed by Cartoscope's in-house graphic designer. Once all the geological information was added and the map completed, a pdf was uploaded to the web and anyone who had anything to do with the project was notified by email that it was there for checking. We received many valuable suggestions and changes which were incorporated into the project prior to publication.

Printing & Storage

As the paper for the map was a large size, it was ordered with the printer at the beginning of the project, on indent to ensure the best price. We also insisted on environmental preferred FSC paper (Forest Stewardship Council) Chain of Custody accreditation. The map was then sent to Pegasus Print Group at Blacktown and 100,000 copies were printed. The job was inspected on press by Cartoscope staff to ensure as close as possible colour matching to reality and the job was delivered to Cartoscope's warehouse. There are 96 boxes on a pallet, each box containing 100 maps, this makes a total of approximately 11 Chep-size pallets to be stored.

Distribution

The first distribution of the maps was to high schools. Cartoscope's despatch sent out one copy of the map to the Head Science Teacher in every high school in NSW (a total of 755 maps) inviting orders for the maps. Subsequently we have received many orders from the schools which have been filled and despatched. At the same time, we advised the Visitor Centre network managers Aurora that the map was available for distribution and we posted out 159 maps and order forms to the accredited Visitor Centres in NSW. The geotourism map was added to Cartoscope's standard order form which goes out to over 3,000 distribution points annually and we have been receiving orders for the map from this source as well. Cartoscope also has its own truck and delivery facilities and a delivery of the maps was undertaken by staff throughout western NSW as it was cheaper than posting the maps to this region. So far we have distributed around 20,000 maps.

Website

For the production of the website we engaged Robyn Ransley, a retired cartographer/geologist with an applied science degree in geology and training in the latest construction of websites to be our webmaster. Our in-house designer Claire Dickenson designed a style for the website to match her design for the map, incorporating the same colours etc. And Robyn planned the site and input the code.

Editing

To ensure the whole project was written for interpretation by the layperson, after McElroy Bryan Geological Services provided the final geological scripts they were sent to Shannon Hawkins, an independent editor, to amend to suitable language where required. We failed to include this in our budget and the company has covered the cost of editing.

Sponsorship

Early in the project we attempted to gain sponsorship for the project. This failed as we had nothing to show potential sponsors at that stage and nothing like it exists in other states. Towards the end of the project we were able to attract a few sponsors, but by the time we had something to show potential sponsors, there was little time left to get them on board and fulfil our grant date obligations.

Recommendations

The best advice I can give to someone wanting to do something like this project is; have a great passion for the subject and be prepared to put in hundreds of hours of free time for administration, research, checking, photos and site visits and your own money to make it a success. Because it is dollar for dollar, you have to be able to fund half the project, so every extra dollar in grant money has to have matching dollars from you. You really need a major sponsor at the start of the project and at least another $30,000 above what we had to fund the design, administration, editing and visiting the sites.


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